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Rancilio Specialty launches Instagram profile »
The new brand makes its début on social media ahead of the World of Coffee event in Amsterdam
Rancilio Specialty is set to unveil its new profile and feed to Instagram: @ranciliospecialty and #ranciliospecialty. This move represents a new way of interacting and engaging with industry experts and of providing a meaningful overview of RS1, the symbol of the new Rancilio product line designed for the world of Specialty Coffee.
The new brand's début on Instagram comes just ahead of the World of Coffee event to be held in Amsterdam from 21 to 23 June. The event provides an opportunity for the Parabiago-based group to showcase the innovation, design and technology that it has to offer.
"This is a time of major developments," says Simona Sordelli, Marketing & Communication manager for the Rancilio Group. "We have taken a new direction with the creation of the Rancilio Specialty brand and we want to use Instagram as a platform to share the performance, design and all the technical features that set RS1 apart. This will be an unprecedented experience for our audience; the brand's feed will be constantly updated, not only by communication experts following a publishing schedule that includes the posting of content in behind-the-scenes style, Instagram stories and visual storytelling, but also by baristas, coffee lovers and influencers. This is a way of involving an entire community, which in recent years, has reinvented the entire industry, in part by taking advantage of Instagram's astounding engagement levels, spreading the word about coffee culture and educating end consumers."
Besides the focus on Instagram, as of this autumn, the Rancilio Specialty launch will also be backed by an international communication campaign across different channels, both off and online. The development of the new brand identity will involve all branches of the Rancilio Group.

Discover @ranciliospecialty

#ranciliospecialty
21.09.2018
Rancilio Group opens a new branch in Madrid »
With the opening of a new Spanish branch, the Group strengthens its market presence on the Iberian peninsula.
20.09.2018
Rancilio Group exhibits at PIR Coffee Expo in partnership with Gorizia Co. Ltd.  »
Rancilio Group and Gorizia Co. Ltd. look forward to welcoming you in Moscow from 24 to 27 September 2018.
07.08.2018
Rancilio Specialty and Egro NEXT at the Berlin Coffee Festival »
Event from 31 August to 3 September at the Markthalle Neun in Kreuzberg
07.08.2018
Rancilio Specialty awaits you in California »
Events in Los Angeles from 18 to 21 August
06.06.2018
Rancilio Specialty will be in Amsterdam from 21 to 23 June for the World of Coffee event »
Yet another lap in the World Presentation Tour of RS1, the coffee machine of the new Rancilio Specialty line.
01.06.2018
Rancilio Group presents the Silvia Black Limited Edition »
Produced in a limited edition, the new Rancilio Silvia Black now comes in an elegant black painted stainless steel version. The launch of this new product is a tribute to the 20th anniversary of the Rancilio Silvia, the timeless classic of the Home line signed by Rancilio Group.
02.05.2018
Rancilio Specialty goes on stage at the Milano Coffee Festival »
The first edition of the event will be held at BASE Milano from 19 to 21 May.
13.04.2018
Rancilio Group flies to Orlando in the US for the two-yearly McDonald’s convention »
For the occasion, we have interviewed Andrea Mascetti, Sales Director of Rancilio Group.
05.04.2018
Rancilio Group will be in Singapore from 24 to 27 April for the new edition of “Food & Hotel Asia”  »
The presentation tour of the new fully automatic Egro Next machine continues.
05.04.2018
Rancilio Group will be joining the exhibitors at Hostelcoe Alimentaria »
Save the date with prominent international buyers in Barcelona from 16 to 19 April
29.03.2018
Rancilio Group flies to Seattle for “Specialty Coffee Expo” »
From 19 to 22 April, baristas and coffee lovers will get the chance to discover all the new features of Rancilio Specialty
28.03.2018
Rancilio Group at the London Coffee Festival »
Four days of festivities at Brick Lane to mark the debut of Rancilio Specialty.
07.03.2018
Rancilio Group makes its debut at Hotelex Shanghai »
Save the date from 26 to 29 March in China to discover the new Egro Next machine and all other Rancilio products.
23.02.2018
The Rancilio Group arrives in Hamburg for Internorga and Gastro Vision »
The Hanseatic city will host the main events of the Ho.re.ca sector from 9 to 13 March.
20.02.2018
A trip to Tuscany for Tirreno CT »
From 25-28 February, the "Coffee House" of Rancilio Group will be in Carrara for the food services and hospitality fair.
02.02.2018
Rancilio Group awaits you in Stuttgart for Intergastra and Gastro Vision »
Two events from 3 to 7 February for a record edition
23.01.2018
The Rancilio Group names Davide Cavaglieri as the 2018 Italian Barista Champion.  »
The winner used a Rancilio Classe 11 Xcelsius coffee machine from the qualifications to his day of triumph at the finale.
17.01.2018
Rancilio is official sponsor of the Italian Baristi Championship Cafeteria at SIGEP Rimini 2018  »
Rancilio Group will be one of the protagonists of SIGEP Rimini 2018, both as an exhibitor and in its role as official sponsor of the Italian Barista Championship Cafeteria (CIBC), acknowledged by the WCE (World Coffee Events) and promoted by the Speciality Coffee Association.
17.01.2018
An opportunity to taste prized blends on the Rancilio Group stand at SIGEP Rimini 2018 »
From 20 to 24 January, Rancilio Group will be in Rimini for SIGEP 2018, the trade fair organized by the Italian Exhibition Group.
11.01.2018
The Rancilio Group’s European tour, from Horecava Amsterdam to the Vienna Coffee Festival »
As we look forward to SIGEP Rimini, the first appointments of the year are Horecava in Amsterdam and the Vienna Coffee Festival.
22.12.2017
The comeback of newsstands starts from Milan, with newspapers and quality coffee »
Rancilio Group is one of the partners of Edicola 2.0 Bistrot, businessman Mimmo Lobello's new project that was presented to the public amidst the skyscrapers of the City Life district.
06.12.2017
Rancilio Group at SIGEP Rimini 2018 »
Five days in the company of the most prestigious brands of the Made in Italy cachet, while enjoying the Finals of the Italian Baristas Championship and the return of the "Coffee House", Rancilio Group's convivial stand.
04.12.2017
Rancilio presents the “Barista dell’anno” prize at Barawards 2017 »
The date is set for Monday 11 December at the Unicredit Pavilion in Milan for an exclusive event starring the champions of the catering and hospitality industry.
20.11.2017
Guided visits to the Officina Rancilio 1926 during the "Settimana della Cultura d'Impresa" »
Once again it is time for our annual appointment with Museimpresa, the Association promoted by Assolombarda and Confindustria.
20.11.2017
Rancilio Group at Microsoft’s Deutsche Partnerkonferenz »
Microsoft brought together all its partners for the Deutsche Partnerkonferenz (DPK17) in Leipzig.
13.11.2017
Rancilio Group exhibits at the International Café Show of Seoul in partnership with ENR Coffee  »
The new fully automatic Egro Next model was presented to the Asian market at the sixteenth edition of the Korean trade fair event.
03.11.2017
IGEHO 2017 in Basel – from 18 to 22 November 2017 »
IGEHO is widely acclaimed as the most important international trade fair for the hospitality, food and catering industries, and the nursing home services in Switzerland. It is here that trade professionals gather to seek new input and let themselves be amazed and seduced. A place to celebrate and experience hospitality.
19.10.2017
HOST Milan 2017 »
Rancilio Group will welcome visitors to its Coffee House
18.10.2017
Rules for the Prize Competition "How to win a Rancilio Silvia machine in three moves" »
Discover the Rules for the  Latte Art Competition to win a personalized limited edition of Rancilio Silvia
06.10.2017
Rancilio Group joins forces with Aleph Trade at the PIR Moscow 2017 »
Rancilio Group and Aleph Trade look forward to welcoming you to PIR in Moscow from 9 to 12 October 2017
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