Among the many stories that illustrate the presence and tradition of Egro in Japan, the journey of Motoh Matsushita – founder of Swiss Japan Company – is especially meaningful. His passion and dedication have helped keep the brand thrive over time.
At just 18, Matsushita left Japan to study in Switzerland, where he first encountered Egro and discovered a passion for precision engineering and coffee culture. When he returned to Japan in 1980, he was invited to take on the responsibility of bringing Egro machines to the local market. What began as a coincidence soon became a vocation, as he recognized the unmatched taste, design, and reliability that defined the brand.
Decades later, his connection with Egro remains as strong as ever. In Tokyo, Matsushita continues to care for machines that have been serving coffee for over half a century, a testament to both Swiss craftsmanship and his own meticulous dedication.
In this exclusive interview, he shares his story—a tale of passion, perseverance, and enduring excellence. Watch the full video to discover how Egro continues to inspire across generations.
